The Love Cats collection was a passion project I’ve had on my to do list for far too long. I’ve been wanting to create designs for apparel and accessories for the last couple of years, so I set out to create a pattern collection that could be applied to unisex skatewear.
Using a combination of digital and traditional illustration techniques, I designed a collection of four repeat patterns, spot graphics, as well as bespoke lettering for the brand.
I wanted the range to have potential to include not only apparel, but accessories like hats and tote bags, as well as skate deck designs. The collection wasn’t limited by gender or season (boys like pink too), I just wanted it to look good and feel comfy, to put it simply.