Having been raised on 1970’s rock and roll, the brand design for Jaffle House was inspired by the music posters of that era. Using a bold, rounded typeface, paired with a bright palette and psychedelic pattern, Jaffle House appears as though it was stocked in a supermarket freezer 50 years ago - and in the era of jello salad and microwave cookbooks, a regular degular vanilla ice cream sandwich wasn’t going to cut it. The flavours of Jaffle House are inspired by flavours you loved as a kid, to spark feelings of nostalgia and the comforts of home. All enclosed in a custom designed triangular package, because sandwiches cut into triangles taste better than sandwiches cut into squares, obviously.